Sunday, June 12, 2016

Orange Is the New Black Star Says Your Brand Should Do This to Reach Latinos

Orange is the New Black star Dascha Polanco sat down with Valdez Productions president Jeff Valdez to discuss the rise of Latinas in media, entertainment and technology at the 4A's Transformation conference in Miami.

While Latinos hold $1.5 trillion in consumer spending power, Polanco said brands and the Madison Avenue agency's who market them still haven't figured out how to reach them.

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Google selects Twin Cities entrepreneur for diversity program

MINNEAPOLIS - While his friends were enjoying their teen years, Alex Rodriguez was working with his father who owned a construction company.

“My father would take me to go out roofing with him. I would hate it,” he said. “All of my friends were at Valley Fair or the beach.”

Rodriguez said he wanted to spend time with his friends. But his father said they had work to complete.

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Sunday, February 21, 2016

Why Consultants can not longer ignore Spanish-Language ads

A lot of well-meaning, smart and politically savvy professionals cringe at the idea of putting together Spanish language advertisements. In seminars and forums they twist in circles trying to convince the audience and themselves that Hispanics can be easily reached in English.

While the reasons may vary, in reality these are just excuses to mask an underlying concern: the fear of screwing up. 

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Monday, February 8, 2016

American Dream: Bob Unanue, president and CEO of Goya Foods

This year Goya Foods, the largest, Hispanic-owned U.S. food company, celebrates 80 years offering Latin cuisine to tables across the country. But it’s Goya’s renowned president and CEO, Bob Unanue, who is the face of Goya, and credited with its uber success and fast hold to an ever evolving market. 

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Tuesday, January 26, 2016

Why Smart Marketers Are Engaging Online Hispanics In 2016

As we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience which engages and transacts predominantly on smartphones. Those marketers who are not engaging digital Hispanics may want to look for ways to add them to this year's plan now. 

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Monday, December 28, 2015

Bicultural Hispanics: Who Are They and Why Should Marketers Be Paying Attention?

Brazil remains by far the largest market in Latin America, despite its recent economic slowdown. Even though the current recession represents a negative influence on consumer confidence, people in Brazil continue to represent one of the broadest digital audiences in the world. Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, spoke with eMarketer’s Daiane Bobka about Brazil’s digital marketing environment 

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Where New Businesses Are Starting Up

More than half a million new businesses were established over the five-year period that ended in 2012, according to new data released by the Census Bureau that show the types of businesses being created and where they’re opening up.

Among the findings: Several cities registered sizable gains in new businesses, fueled in large part by growth in minority-owned companies. Most local jurisdictions added businesses since the last time the Survey of Business Owners was conducted in 2007, although small firms with no employees account for much of the growth.

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Saturday, December 19, 2015

90 percent Hispanic? No hay problema

THE MARGARITA MUÑIZ Academy in Jamaica Plain has only been around four years, but it already looks an awful lot like the future of education in this country. Eleventh-graders listen to lectures about Che Guevara in Spanish. Then they learn about Malcolm X in English. Their math teacher can explain pre-calculus in either tongue. Muñiz, one of only two bilingual high schools in the city, expects every student to master both languages.

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Airlines Can Win Big By Engaging U.S. Hispanics on Mobile Devices

Recently JetBlue seized an opportunity that many airlines—and other industries—are unwisely ignoring: Hispanic smartphone users. JetBlue's Spanish-language mobile website, launched last summer, has delivered significant incremental customer engagement and revenue.

It's a smart play, for two key reasons. Firstly, this market loves air travel. Nearly 80% of Hispanics take at least one vacation a year; nearly 20% take at least three vacations a year

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Marketing to Diverse Audiences for a Happy Holiday Retail Season

Every consumer loves a good deal - almost 300 million combined shoppers on Black Friday and Cyber Monday spending $11 billion don't lie - but still, not every consumer shops the same way, or even at the same time during the holiday retail season. 

Sure, the last Friday of November and first Monday of December bring huge sales for retailers due to slashed prices and door busters, but what about the remaining 23 shopping days before Christmas?

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Saturday, December 12, 2015

Five Insights For Reaching Hispanic Consumers In 2016

There is no doubt that Hispanics are a growing and important market for brands and retailers. For those looking to reach Hispanics consumers in 2016, below are five important thoughts to keep in mind from notable industry experts

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What's the difference between Latino and Hispanic?

How Businesses Are Using Events to Reach Customers

Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric and Attend.

The report was based on data from a survey conducted in August and September 2015 of 202 businesses (68% B2B-focused, 11% B2C-focused, 21% mixed).

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Friday, December 11, 2015

The Growing Power of Hispanics 50+

Much has been said about the youngest populations of Hispanics in the United States, because the Hispanic community ranks among the "youngest" in the nation. However, little has been said about Hispanics 50+, an age group that currently represents 11 percent of the total "aging" population in the United States, which will jump to 24 percent within the next decade or two. 

A new report by Nielsen, supported by both the American Association for Retired Persons (AARP) and the Hispanic Federation, found that Hispanics 50+ have a bright future ahead of them with growing cultural, economic and political influence. These findings send a strong message about the new role Hispanics will have in our society, and illustrate that the time has come to recognize the significance of Hispanics in the 50+ age range.

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Friday, December 4, 2015

Why Los Angeles may finally get an NFL team again

The San Diego Chargers' and Oakland Raiders' hopes of building a new, shared stadium in Los Angeles got a boost Tuesday when Bob Iger, the CEO of the Walt Disney Company, said he would spearhead the effort.

Meanwhile, a third National Football League team, the St. Louis Rams, is also angling to move to Los Angeles, a city that hasn't had an NFL team since the Rams left in 1995.

Since then, Los Angeles has been useful to the NFL as a bargaining chip when a team somewhere else wants a new stadium and threatens to relocate there.

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Thursday, December 3, 2015

‘Linea Directa’ — a direct line to D.C.-area Latinos for 25 years

The worried face of then-D.C. Mayor Sharon Pratt Dixon flashed on the television screen, right after images of a torched vehicle, shirtless looters celebrating atop an overturned police cruiser, officers slamming a person against a car and a photo of the Latino man whose shooting by police had provoked three days of riots.

“What steps have been taken to address this grave situation?” a Spanish-speaking narrator says dramatically. “Today on ‘Linea Directa.’ ”

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Understanding the Hispanic shopper

Over the next four weeks, American shoppers will spend billions on holiday gifts, and advertisers will spend nearly as much trying to convince them to buy their products. It’s important then for media buyers and planners to understand who they’re targeting and choose their media mix accordingly. New research from Geometry Global, an agency focused on shopper marketing, shows how important shoppersit is to target different demographic groups in different ways. The most important thing media people should understand is when a minority group, such as Hispanics, behaves the same as the mainstream versus when cultural considerations become the driving force in a purchase

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Sunday, November 29, 2015

Hispanic Ad Spending and Reallocation Could Mean Accelerated Growth for Firms, Brands: Study

The Hispanic market is traditionally underserved, but that may change soon. Several firms with the financial services, insurance and retail sectors have discovered that reallocating funds and increasing ad dollar spending on Hispanic media could mean a greater return on their investment

The national trade organization Association of Hispanic Advertising Agencies (AHAA) published the latest addition to its insight series on Nov. 8, "Financial-Insurance Services & Auto Hispanic Media Allocation Trends 2010-14 & Impact on Total Market Revenue Growth Study."

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Wednesday, November 25, 2015

Understanding the Hispanic shopper

This article is part of an ongoing Media Life series entitled “Catching the next big wave: Hispanic media.” You can read previous stories by clicking here.

What was the most interesting or most surprising thing you learned from this report?
No. 1 is if you look at Hispanics in the U.S., it really sheds light in the fluidity of culture and this notion of ambicultural.

It was believed Hispanics in the U.S. are on a linear track toward assimilation, but it’s very fluid in the fusion of both worlds, American and Hispanic culture.

So one key finding is that with questions around the work environment, Hispanics answer in the same way as their American counterparts.

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Sunday, November 22, 2015

Latino Emojis Have Arrived

U.S. Hispanic shop Zubi Advertising noticed a lack of Latino-related emojis and is releasing a collection of 267 emojis inspired by the food, culture and people of six Latin markets.

Just as Unilever's Dove discovered emojis all had straight hair and launched the Dove Love Your Curls Emoji Keyboard earlier this month, Zubi collected recognizable icons from Argentina, Colombia, Cuba, Mexico, Puerto Rico and Venezuela.

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Wednesday, November 11, 2015

10 Best Workplaces for Hispanics and Latinos

These companies achieved the highest scores among Hispanic and Latino employees, who were asked about fairness of promotions, opportunities for advancement and professional development, access to senior leadership, the feeling of honest connection with colleagues, and how comfortable they feel being themselves at work.

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Report: Latinos' Economic State Mixed, But Full of Potential

WASHINGTON, DC -- Among today's Latino population, there are signs of untapped potential as well as progress.

Three-quarters of those born in the U.S. have high school degrees compared to only half for foreign-born Hispanics, and Latinos are enrolling in college in greater numbers than any other group.

And while Latino purchasing power could reach $1.7 trillion in a few years, four-in-five Latino households have less than $10,000 in retirement savings, compared to half of white households who have more than $10,000.

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Wednesday, October 28, 2015

Retail View: When marketing to Hispanics, one size does not fit all

At a recent produce event, Alfonso Cano, a produce executive with the mid-sized Southern California-based Northgate Markets chain, said his firm has to walk a fine line between “being too white for their Mexican customers and too Mexican for their white customers.”

Contacted after the Fresh Produce & Floral Council luncheon at which he spoke as part of a retail panel, Cano clarified the comment as largely being a battle between appealing to first-generation Hispanics and their second- and third-generation children and grandchildren who were born in the United Sates and are as Americanized as their second- and third-generation neighbors of European or Asian descent.

Cano said that in the Southern California market in which Northgate operates and excels, the main Hispanic customers are Mexican and include several generations with the elders being born in Mexico and their offspring products of a California upbringing, for the most part.

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Thursday, September 24, 2015

2015’s States where Hispanics are Most Assimilated

Coming to America can be a challenge for immigrants. Adapting to a new way of life is another — and sometimes more painful. As one researcher described it, cultural assimilation is “an ongoing social process.” It requires far more than learning to speak the dominant language or count money in the local currency. “Full integration into U.S. society and economy generally takes more than one generation, with children of immigrants reliably outperforming their parents in educational attainment, occupational status, wealth, and home ownership,” according to the Migration Policy Institute.

Today, the Hispanic community comprises 17.4 percent of the total U.S. population and is the second fastest-growing ethnic minority group behind Asians. Much of their growth in the past decade-plus has been fueled by natural U.S. births. If the achievement of full integration indeed requires at least one subsequent generation, as the MPI points out, then areas where such births have occurred theoretically will reflect successful assimilation of a group.

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Sunday, September 20, 2015

It takes more than speaking Spanish to sell to Hispanics

Companies that want to sell products and services to Hispanic people need to understand this fast-growing population. Here are some recommendations on how to succeed:

Speaking Spanish isn’t enough: Owners contemplating the Hispanic market need to do more than hire Spanish-speaking employees, said Francisco Valle, a consultant in San Diego who helps companies build business with Hispanic customers.

And it’s not enough to just include Hispanic actors in commercials or advertisements.

Read full article

Thursday, September 17, 2015

How Companies Are Targeting Hispanics to Boost Sales

When NxStage Medical Inc. realized Spanish-speaking people made up 15 percent of the market for its home kidney dialysis equipment, the company created a website and brochures printed in Spanish.

NxStage, which started its marketing campaign to Hispanics a year ago, has also increased its staff of Spanish-speaking customer service agents.

"If we're doing our job in the community, 15 to 20 percent of our growth would come from the Hispanic population," says Jeff Burbank, CEO of the Lawrence, Massachusetts-based company.

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Top Tips for Engaging Latinos at Retail during Holiday Media Frenzy

Let’s face it, executing successful holiday retail campaigns is brutal. Inboxes and newsfeeds are saturated with promotional offers as we are inundated with incessant messages from big retailers with massive marketing budgets. 

However, simple, cost-effective, and easily-executable campaigns targeting specific cultural customer segments can work well to cut through the holiday clutter and yield powerful results. 

The Commons Mall, located in a diverse suburb near Seattle called on Latina Creative Agency (LCA) to devise a campaign to help build engagement, lure new followers and fuel sales during a busy, media-cluttered season. (LCA) devised a campaign specifically targeting Latinos that not only yielded strong results, it also serves up a great line-up of tips retailers can test-drive throughout the holidays. 

Commons/LCA Case Study & Key Tips for Retailers:

Tight Targeting
Target using a tight radius (The Commons campaigns utilized a tight, 10-mile radius surrounding their property.)

Creative Assets
When possible, use established/existing creative from other marketing initiatives to optimize efficiencies, brand consistency and affordability. (LCA pulled creative assets from their general advertising campaigns and repurposed accordingly.) 

Promotional Offer
Keep it simple and make it worthy. (The Commons served up a simple, yet compelling $500 gift card “chance to win” contest.)

Additional Reach
Layer in regional media such as TV, radio and social to optimize reach, yet maintain affordability. (The Commons added local Spanish-language television, radio and limited social to drive awareness and contest entries.) 

Optimize Hashtags & URL’s for Native Language of your Target Ensure that all hashtags and URL’s are friendly to the native language of your target market segment. While, this seems fundamental, it is worth a double- check prior to executing campaigns. (LCA coached The Commons to use relevant hashtags such as #ESCUELA – meaning “school”, during a back-to-school campaign vs. other less relevant choices. They also helped improve the URL’s shared via TV and radio to be shorter, more easily remembered and Spanish-language friendly.) Go Mobile

According to Entrepreneur Magazine – 84% of consumers relied on mobile devices to search for promotions, price compare, find gift ideas, read customer reviews and more in 2014. Retailers need to harness the power of mobile to connect with customers before they walk in the door and while they are browsing. In location marketing is vital during the busy holiday season. 

Powerful Results:
Over a two week period, the campaign achieved the following: 

  • 5,431 contest entries 
  • Facebook followers increased by 19% 
  • 22,846 impressions , the average engagement percentage for every post was 22%


Latino Market Opportunity 

  • 54 million Hispanics living in the US-July 1, 2103, 17% of total US population (US Census)
  • By 2060, the Latino population in the US with double (US Census)
  • 1.2 trillion buying power in 2013, projected increased to 1.5 trillion in 2014, a 50% increase from 2010 (Nielsen, 2014)
  • Latinos spend 12 billion yearly on clothing (Neilsen, 2014)
  • Latinos spend 6 billion on children’s clothing yearly (Nielsen, 2014)
  • Spanish language broadcast TV reaches 4X more Spanish language dominant Hispanics (Nielsen, 2011)
  • -Google search queries in Spanish language for the term “retail” increased 210% (Google-Hispanic Trending)


Link to Report
http://latinacreativeagency.com/wp-content/uploads/2015/09/Back-to-school-PDF.pdf

As the holiday shopping season approaches retailers can deploy these tactics to engage Latino (and other cultural segments) directly and cut through the holiday marketing messaging mayhem. 


Monday, September 14, 2015

New Ingeñuity Media Company Aims to Showcase Latino Excellence

David Chavez said he has heard "remarkable stories" of successful Latinos who beat the odds through the work he has done as Latino-themed content and event producer of his company, Latinpointe.

But he said the problem is most of the people who hear these stories are either Latinos or individuals who are in civic leadership positions. "So it's kind of like preaching to the choir," he said.

Motivated to share Latino success stories with a broader audience, Chavez teamed up with his wife Sarah Ruiz Chavez, who's a Latina entrepreneur, and prominent international business executive Sol Trujillo to create INGEÑUITY. Chavez is the company's CEO, while his wife is the president and Trujillo is the investor.

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Monday, June 22, 2015

Covered California awards multimillion-dollar PR and marketing contracts

Covered California has awarded new multimillion-dollar contracts for marketing and public relations services.

Campbell Ewald got a three- to five-year marketing contract worth up to $52.2 million a year. Ogilvy Public Relations got a three- to five-year contract worth up to $2 million annually. Effective this month, the agreements were announced midweek.

The job: to spread word that affordable health insurance is available through Covered California. The request for proposals, released in March, emphasized the need for expertise in reaching Latinos, Asians, Pacific Islanders and African-Americans, as well as millennials and members of the lesbian, gay, bisexual and transgender communities.

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Wednesday, June 10, 2015

Two Loyola Marymount University School of Film and Television Graduates are exploring what it means to be both undocumented and queer through the Kickstarter Campaign for their New web series titled DE COLORES

The series will consist of 8 five to seven minute episodes that focus on Selena, an undocumented immigrant and pre-med university student whose life is put on hold when her irresponsible and carefree mother becomes pregnant. Selena is subsequently forced to take a leave of absence from her studies to help support her mother and begin a journey of self-discovery that will lead her to unearth her true passion in life and confront her queer identity, much to her mother’s disdain."

Watch video

Pizza Hut Tried to Rebrand Itself by Marketing to Millennials. Oops.

Last year, Pizza Hut announced what was billed as the biggest brand overhaul in company history. To appeal to millennials, the brand changed its menu to include gourmet customizing options like Peruvian cherry peppers, toasted Asiago crust, and honey Sriracha sauce.

Sales have continued to slump since the turnaround. "We obviously have not been happy with the performance of the relaunch of Pizza Hut," Greg Creed, CEO of parent company Yum Brands, told investors at a conference covered by Nation's Restaurant News.

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Monday, June 1, 2015

5 Big Mistakes In Multicultural Marketing

Multicultural audiences have become the fastest growing segment of consumers, with a growing demographic of more than 2.3 million people per year. According to Forbes, by 2042 no single ethic group will be a majority, and America will truly fulfill our “melting pot” title. The upcoming multicultural generation, and specifically Latinos, will be more adaptive, diverse, and dynamic than any before. They’ll feel deep ties to their cultural heritage while still becoming fully immersed in modern culture, with vastly different lifestyles and product preferences than the general Caucasian 

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Monday, May 25, 2015

Sales to Hispanics outpacing the market

Automakers are intensifying their pursuit of Hispanic car buyers in the U.S., and for one big reason: That's where the growth is.

In fact, Hispanic consumers could well be the auto industry's leading growth engine for the next 20 to 30 years, many industry executives and marketing experts believe.

In a period of booming new-vehicle sales, Spanish-speaking or Hispanic culture-identifying buyers are crucial to automotive brands' success. Last year, Hispanic buyers delivered 96 percent of Ford and Chevrolet's combined year-over-year retail sales growth, 33 percent of Nissan's, 35 percent of Toyota's and 100 percent of Honda's, according to IHS Automotive's Polk market data unit.

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Thursday, December 18, 2014

Hispanic Online Marketing: 2014 In Review

As we approach the end of 2014, it is always a good time to reflect on what transpired through the year, analyze what happened, and apply that analysis to the future. Overall, it was a great year for Hispanic online marketing; more research substantiated the importance of the Hispanic digital consumer, powerhouse digital companies made significant investments in the space, and the World Cup proved that Hispanic online consumers will engage with digital content that engages them. 

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Monday, November 10, 2014

Hollywood and the 1,000 Faces of the Hispanic Market

LOS ANGELES – The Hispanic market is still a mystery for Hollywood and the film industry, eager to benefit from Latinos’ growing purchasing power, continues to struggle to understand what is a diverse population.

Research by the Motion Pictures Association of America confirms a trend the studios know well: Hispanics like to go to the movies with their families, and they like it a lot. So much that, adjusting for their demographic presence, they are the most loyal moviegoers.

Hispanics, who are about 17 percent of the population, last year made up 32 percent of the audience for Hollywood movies in the United States. Whites, who are 63 percent of the population, accounted for 43 percent.

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Monday, November 3, 2014

¿Hablas español? Sprint wants bilingual staff

Led by one of the world's most prominent Hispanic executives, Sprint Corp. needs staff who can speak English and Spanish.

Although mostly in sales or retail positions, the Overland Park-based carrier (NYSE: S) is looking for dozens of bilingual staff to fill jobs throughout the U.S. With a majority located in California, Texas and Florida, Sprint hopes to fill nearly 90 bilingual jobs, according to a search on the company's career site.

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Wednesday, October 15, 2014

Infographic: Our Latest U.S. Hispanics By the Numbers

As we close Hispanic Heritage Month on Wednesday, October 15, we take a look at the latest numbers showing the relative youth, growth, military service and voting potential of U.S. Latinos.

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Saturday, October 11, 2014

6 Brands That Succeed At Understanding Hispanic Marketing

Hispanics are the fastest growing minority consumer group in the U.S., so it makes sense that companies are scrambling to find ways to successfully target their marketing strategies towards them. The Hispanic population in the U.S. has doubled in the past ten years, yet the community remains grossly underrepresented in the media.

Many companies think that replaying a commercial in Spanish equals effective marketing, as if that’s the only difference between Latino and Anglo households.

Multi-cultural marketing strategies are turning up all across the board from commercials to billboards, all with somewhat mixed reactions. But there are groups out there doing it right – here are six of them

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Friday, October 3, 2014

Hispanic Millennials are Not Acculturating, 'They're Shaping the Broader Culture, They're at the Center of Your Brand

President and CEO of marketing firm Pinta, Mike Valdes-Fauli, believes that brand loyalty can be won within the Hispanic millennial market, just as soon as advertisers and marketers understand that "brand value matters."

"What does this mean for you? How can we give you some actual takeaways?" said Valdes-Fauli during the "Debunking the Millennial Myth," an Advertisement Week event held on Monday, Sept. 29. "We have to start by realizing that traditional Hispanic advertising is dead."

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Monday, September 29, 2014

Why Mindfulness Is The Next Revolution In Marketing

We’re all overtaxed these days – too much information, too many emails. That’s especially true of marketers, who are now expected to simultaneously master new platforms like Pinterest or Snapchat, develop a killer social media strategy, comprehend and analyze Big Data, and still handle everything marketers used to do, from advertising to pricing strategy. 

There’s only one answer, says Lisa Nirell, author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. Marketers have to step back and “stay in the present moment to deal with the complex tasks in front of us.”

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Wednesday, September 24, 2014

iPhone 6: Apple's chance to grow Hispanic market share

Hispanics are embracing technology faster than the general market. Based on research by Experian Marketing Services featured in the 2014 Hispanic Market Overview, Hispanics are an ideal audience to reach via mobile engagement.

Do it right and their economic impact on your business could be substantial, as Hispanics not only represent more than 15 percent of the U.S. population but also 22 percent of millennials overall.

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Friday, September 19, 2014

Marketing to Latinos: The Time for Action on Diversity Has Come

Last week, in a highly choreographed, tightly organized presentation, Apple rolled out the new iPhone 6 and iPhone 6 Plus. With the spotlights on and a global audience, Apple paraded a lineup of six white men to present its new products. Even the entertainment — U2 — was all white.
Women, American Americans and people of color are major consumers of Apple products: the iPhone, iTunes music, iPod music players, iPads and more. Apple had a huge opportunity to demonstrate to millions around the world that it is committed to be as diverse as its customers are. It clearly didn’t even think about it.

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Thursday, September 18, 2014

The Power of the U.S. Latino Market

Download the infographics here
Smartling, a translation software company, created an infographic that provides many facts about the U.S. Latino Market.

Tuesday, September 16, 2014

Could Apple’s New iPhone 6 Help Solve The Company's Latino Problem?

There is only one Apple Store in all of Latin America.

Just think about that. Nearly 600 million people live in a region home to the fastest-growing Internet market in the world and only one shiny white Apple store exists in Rio de Janeiro, Brazil.

To put that in perspective: there are five Apple stores in a four-mile stretch in Manhattan.

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Tuesday, September 9, 2014

Baseball is dying? Nonsense: The Case for Baseball’s Vitality

Baseball is no longer The National Pastime. Of this, there can be no doubt. Indeed, one of the sport’s greatest authorities noted it in pretty stark terms:

“Professional baseball is on the wane. Salaries must come down, or the interest of the public must be increased in some way. If one or the other does not happen, bankruptcy stares every team in the face.”

If it’s not the lack of public interest, it’s the money that that will do the game in. A Hall of Famer who has been noted as particularly financially-savvy made this perfectly clear when he said

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Monday, September 8, 2014

Latino Shoppers Mirror Habits of American Consumers

Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment, according to "Hispanic Food Shoppers in the U.S.", a recent report by market research publisher Packaged Facts.

“It’s become evident that Hispanic consumers are spending a significantly higher portion of their food budgets on packaged foods such as processed vegetables, as well as on frozen and canned meals,” says Packaged Facts Research Director David Sprinkle.  “At the same time, Latino spending on fresh produce and meats has declined in an almost archetypal American fashion.”

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Friday, September 5, 2014

Costa Rica among top 3 most competitive economies in Latin America, says report

Costa Rica was among the top three most “competitive” economies in Latin America last year, according to the World Economic Forum’s Global Competitiveness Report 2014-2015, released on Wednesday. Costa Rica, ranked 51st worldwide, came in behind Panama (48) and Chile (33).

Costa Rica has enjoyed a steady rise on the index during the last several years, jumping three spots this year, up from 54. The country scored especially well on metrics for health and education, technology readiness, and innovation potential.

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Wednesday, September 3, 2014

Chase Celebrates Its Support For Small Business With $3 Million Mission Main Street(SM) Grants Program

NEW YORKSept. 3, 2014 /PRNewswire/ -- Today, Chase continues its ongoing commitment to small business with the launch of Mission Main StreetSM Grants, a program that will award 20 grants of $150,000 to small businesses nationwide. Qualifying businesses that apply for a grant will gain access to a marketing Toolkit and a$150 coupon toward one market research study with Google Consumer Surveys from Premier Sponsor, Google. In addition, the 20 grant recipients will receive a trip to Google for an exclusive small business marketing workshop, a Google Chromebook Laptop computer and a $2,000 coupon toward one market research study with Google Consumer Surveys.
Today through October 3, any for-profit business in the U.S. with fewer than 100 employees and which meets all other eligibility requirements may apply. Full eligibility requirements are available atwww.MissionMainStreetGrants.com/rules.
"Small businesses are invaluable to the growth of our economy and represent the lifeblood of the neighborhoods and communities they serve," said Jennifer Piepszak, Head of Sales and Strategy for Chase Business Banking. "This year, we've expanded our grant program to help even more small businesses by contributing to their success and offering them insights and access to the best tools to fuel their growth."
Everyone is invited to show their support for their favorite registered small businesses by voting through their Facebook account at www.MissionMainStreetGrants.com. Businesses must receive at least 250 votes to be considered for a grant. The public voting period is open from September 3, 2014 through October 17, 2014.
"The Internet has proven to be a vital pipeline for small businesses, and it continues to connect more businesses to their customers every day," said Jon Kaplan, Vice President of US Sales & Operations, Google Inc. "We're excited to join Chase once again for the Mission Main Street Grants program to recognize some of the great small businesses around the country and help them make the most of the Web." The 20 grant recipients will be selected by a panel of experts representing a diverse group of organizations with a passion for small business.
The panel of judges includes: 
  • Darla Beggs, National Board Chair, National Association of Women Business Owners
  • Nick Cannon, Entrepertainer, Ncredible
  • David C. Chavern, Executive Vice President & Chief Operating Officer, U.S. Chamber of Commerce
  • Mark Garzone, Senior Vice President, Marketing, National Federation of Independent Business
  • Carla Hall, celebrity chef and owner of Carla Hall Petite Cookies
  • Jon Kaplan, Vice President, US Sales & Operations, Google Inc.
  • Chance Mitchell, CEO & Co-Founder, National Gay and Lesbian Chamber of Commerce
  • Marc H. Morial, President & CEO, National Urban League
  • Marc Nager, Chief Executive Officer, UP Global
  • Matthew Pavelek, Director of Communications, National Veteran Owned Business Association
  • Andres Pena, Vice President, External Affairs, U.S. Hispanic Chamber of Commerce
  • Jennifer Piepszak, National Head of Sales, Chase Business Banking
  • J.P. Torres, PR & Communications Director, U.S. Pan Asian American Chamber of Commerce Education Foundation
  • Candace Waterman, Chief of Staff, Certification & Program Operations, Women Business Enterprise National Council
  • Joset Wright-Lacy, President, National Minority Supplier Development Council
"Small businesses are driving opportunities in their cities, recruiting talent from their communities and contributing to the ongoing growth of our economy. This program is a unique way to find remarkable enterprises that are ready for their next stage and we invite all businesses who qualify to consider applying," said Javier Palomarez, CEO of the US Hispanic Chamber of Commerce.
The program application is in English. Chase bankers are available to assist applicants who speak other languages complete the process. Mission Main StreetSM Grants recipients will be announced in January 2015.
About Chase and Small Business The grant program is part of Mission Main Street (#MissionMainSt), a campaign that celebrates growing American businesses and raises the profile of select entrepreneurs to help inspire others. For more information about the campaign visit www.chase.com/missionmainstreet.
Chase serves 4 million American small businesses, and was named the nation's No. 1 SBA lender for 2013, marking four consecutive years of approving a higher number of SBA loans and lines of credit than any other lender in the United States. Chase also remains the No. 1 SBA lender to women and minority-owned businesses. Businesses interested in expansion, hiring or working capital should contact a Chase Business Banking or visitwww.chase.com/business.
About Chase Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.5 trillion and operations worldwide. Chase serves nearly half of America's households with a broad range of financial services, including personal banking, small business lending, mortgages, credit cards, auto financing and investment advice. Customers can choose how and where they want to bank: 5,600 branches, 20,000 ATMs, online, mobile and by phone. For more information visit www.chase.com.

Friday, August 29, 2014

Cisneros Media Developing New English-Language Comedy

MIAMI: Cisneros Media is working with Part Time Hero Productions on American Girl Trapped on a Telenovela, an English-language comedy aimed at the U.S. market but with a "Latin twist."

The series is being developed and produced by Cisneros in partnership with Part Time Hero, which was founded by game show host Jeff Sutphen. The show was created by Sutphen and Stacy Asencio-Sutphen. The project has enlisted Gina Rugolo, who was a co-executive producer of the American sitcom Just Shoot Me, and telenovela leading man Guy Ecker, whose production company, Amistad Productions, is also on board. Bungalow Media + Entertainment, a Cisneros strategic partner, will collaborate on the U.S. production and distribution of the series.

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Tuesday, August 26, 2014

eMarketer: The Importance of Hispanic Culture in Modern Marketing

A new eMarketer report, “English vs. Español: Language Choices in Hispanic Marketing,” explores the importance of Hispanic culture in marketing today.
Although the vast majority of U.S. Hispanics speak English, a majority also speaks some Spanish.

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