Saturday, July 22, 2017

Latino Millennials’ Home Ownership Is Key for Housing Market Growth

SAN ANTONIO — For Michael Alfaro, 29, who was recently married, home is a rent-controlled Los Angeles apartment while he and his wife save for a home. For Pamela Cervera, 30, and her boyfriend, it's a condo they purchased together in Washington. The two millennials may not know it, but both are on the front edge of an important anticipated boost in home ownership.

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Sunday, June 12, 2016

Orange Is the New Black Star Says Your Brand Should Do This to Reach Latinos

Orange is the New Black star Dascha Polanco sat down with Valdez Productions president Jeff Valdez to discuss the rise of Latinas in media, entertainment and technology at the 4A's Transformation conference in Miami.

While Latinos hold $1.5 trillion in consumer spending power, Polanco said brands and the Madison Avenue agency's who market them still haven't figured out how to reach them.

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Google selects Twin Cities entrepreneur for diversity program

MINNEAPOLIS - While his friends were enjoying their teen years, Alex Rodriguez was working with his father who owned a construction company.

“My father would take me to go out roofing with him. I would hate it,” he said. “All of my friends were at Valley Fair or the beach.”

Rodriguez said he wanted to spend time with his friends. But his father said they had work to complete.

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Sunday, February 21, 2016

Why Consultants can not longer ignore Spanish-Language ads

A lot of well-meaning, smart and politically savvy professionals cringe at the idea of putting together Spanish language advertisements. In seminars and forums they twist in circles trying to convince the audience and themselves that Hispanics can be easily reached in English.

While the reasons may vary, in reality these are just excuses to mask an underlying concern: the fear of screwing up. 

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Monday, February 8, 2016

American Dream: Bob Unanue, president and CEO of Goya Foods

This year Goya Foods, the largest, Hispanic-owned U.S. food company, celebrates 80 years offering Latin cuisine to tables across the country. But it’s Goya’s renowned president and CEO, Bob Unanue, who is the face of Goya, and credited with its uber success and fast hold to an ever evolving market. 

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Tuesday, January 26, 2016

Why Smart Marketers Are Engaging Online Hispanics In 2016

As we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience which engages and transacts predominantly on smartphones. Those marketers who are not engaging digital Hispanics may want to look for ways to add them to this year's plan now. 

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Monday, December 28, 2015

Bicultural Hispanics: Who Are They and Why Should Marketers Be Paying Attention?

Brazil remains by far the largest market in Latin America, despite its recent economic slowdown. Even though the current recession represents a negative influence on consumer confidence, people in Brazil continue to represent one of the broadest digital audiences in the world. Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, spoke with eMarketer’s Daiane Bobka about Brazil’s digital marketing environment 

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Where New Businesses Are Starting Up

More than half a million new businesses were established over the five-year period that ended in 2012, according to new data released by the Census Bureau that show the types of businesses being created and where they’re opening up.

Among the findings: Several cities registered sizable gains in new businesses, fueled in large part by growth in minority-owned companies. Most local jurisdictions added businesses since the last time the Survey of Business Owners was conducted in 2007, although small firms with no employees account for much of the growth.

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Saturday, December 19, 2015

90 percent Hispanic? No hay problema

THE MARGARITA MUÑIZ Academy in Jamaica Plain has only been around four years, but it already looks an awful lot like the future of education in this country. Eleventh-graders listen to lectures about Che Guevara in Spanish. Then they learn about Malcolm X in English. Their math teacher can explain pre-calculus in either tongue. Muñiz, one of only two bilingual high schools in the city, expects every student to master both languages.

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Airlines Can Win Big By Engaging U.S. Hispanics on Mobile Devices

Recently JetBlue seized an opportunity that many airlines—and other industries—are unwisely ignoring: Hispanic smartphone users. JetBlue's Spanish-language mobile website, launched last summer, has delivered significant incremental customer engagement and revenue.

It's a smart play, for two key reasons. Firstly, this market loves air travel. Nearly 80% of Hispanics take at least one vacation a year; nearly 20% take at least three vacations a year

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Marketing to Diverse Audiences for a Happy Holiday Retail Season

Every consumer loves a good deal - almost 300 million combined shoppers on Black Friday and Cyber Monday spending $11 billion don't lie - but still, not every consumer shops the same way, or even at the same time during the holiday retail season. 

Sure, the last Friday of November and first Monday of December bring huge sales for retailers due to slashed prices and door busters, but what about the remaining 23 shopping days before Christmas?

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Saturday, December 12, 2015

Five Insights For Reaching Hispanic Consumers In 2016

There is no doubt that Hispanics are a growing and important market for brands and retailers. For those looking to reach Hispanics consumers in 2016, below are five important thoughts to keep in mind from notable industry experts

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What's the difference between Latino and Hispanic?

How Businesses Are Using Events to Reach Customers

Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric and Attend.

The report was based on data from a survey conducted in August and September 2015 of 202 businesses (68% B2B-focused, 11% B2C-focused, 21% mixed).

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Friday, December 11, 2015

The Growing Power of Hispanics 50+

Much has been said about the youngest populations of Hispanics in the United States, because the Hispanic community ranks among the "youngest" in the nation. However, little has been said about Hispanics 50+, an age group that currently represents 11 percent of the total "aging" population in the United States, which will jump to 24 percent within the next decade or two. 

A new report by Nielsen, supported by both the American Association for Retired Persons (AARP) and the Hispanic Federation, found that Hispanics 50+ have a bright future ahead of them with growing cultural, economic and political influence. These findings send a strong message about the new role Hispanics will have in our society, and illustrate that the time has come to recognize the significance of Hispanics in the 50+ age range.

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