Wednesday, August 20, 2014

Hispanic Millenials Spur Growth of Latino Media Market, Increase in Targeted Advertising Spending

Los Angeles, New York and Miami are among the top 25 cities with the largest Hispanic markets, experiencing a huge upsurge in Hispanic branding.

Billions have gone toward discretionary spending; the Spanish-language broadcast programs "Lo Que La Vida Me Robo" and "Por Siempre Mi Amor" reign as prime-time program leaders, and the English-language series "Modern Family," starring Sophia Vergara, tops the charts as well.

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