Friday, September 19, 2014

Marketing to Latinos: The Time for Action on Diversity Has Come

Last week, in a highly choreographed, tightly organized presentation, Apple rolled out the new iPhone 6 and iPhone 6 Plus. With the spotlights on and a global audience, Apple paraded a lineup of six white men to present its new products. Even the entertainment — U2 — was all white.
Women, American Americans and people of color are major consumers of Apple products: the iPhone, iTunes music, iPod music players, iPads and more. Apple had a huge opportunity to demonstrate to millions around the world that it is committed to be as diverse as its customers are. It clearly didn’t even think about it.

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