Monday, September 29, 2014

Why Mindfulness Is The Next Revolution In Marketing

We’re all overtaxed these days – too much information, too many emails. That’s especially true of marketers, who are now expected to simultaneously master new platforms like Pinterest or Snapchat, develop a killer social media strategy, comprehend and analyze Big Data, and still handle everything marketers used to do, from advertising to pricing strategy. 

There’s only one answer, says Lisa Nirell, author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. Marketers have to step back and “stay in the present moment to deal with the complex tasks in front of us.”

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