Friday, October 3, 2014

Hispanic Millennials are Not Acculturating, 'They're Shaping the Broader Culture, They're at the Center of Your Brand

President and CEO of marketing firm Pinta, Mike Valdes-Fauli, believes that brand loyalty can be won within the Hispanic millennial market, just as soon as advertisers and marketers understand that "brand value matters."

"What does this mean for you? How can we give you some actual takeaways?" said Valdes-Fauli during the "Debunking the Millennial Myth," an Advertisement Week event held on Monday, Sept. 29. "We have to start by realizing that traditional Hispanic advertising is dead."

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