Monday, November 10, 2014

Hollywood and the 1,000 Faces of the Hispanic Market

LOS ANGELES – The Hispanic market is still a mystery for Hollywood and the film industry, eager to benefit from Latinos’ growing purchasing power, continues to struggle to understand what is a diverse population.

Research by the Motion Pictures Association of America confirms a trend the studios know well: Hispanics like to go to the movies with their families, and they like it a lot. So much that, adjusting for their demographic presence, they are the most loyal moviegoers.

Hispanics, who are about 17 percent of the population, last year made up 32 percent of the audience for Hollywood movies in the United States. Whites, who are 63 percent of the population, accounted for 43 percent.

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