Research by the Motion Pictures Association of America confirms a trend the studios know well: Hispanics like to go to the movies with their families, and they like it a lot. So much that, adjusting for their demographic presence, they are the most loyal moviegoers.
Hispanics, who are about 17 percent of the population, last year made up 32 percent of the audience for Hollywood movies in the United States. Whites, who are 63 percent of the population, accounted for 43 percent.
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