Monday, June 1, 2015

5 Big Mistakes In Multicultural Marketing

Multicultural audiences have become the fastest growing segment of consumers, with a growing demographic of more than 2.3 million people per year. According to Forbes, by 2042 no single ethic group will be a majority, and America will truly fulfill our “melting pot” title. The upcoming multicultural generation, and specifically Latinos, will be more adaptive, diverse, and dynamic than any before. They’ll feel deep ties to their cultural heritage while still becoming fully immersed in modern culture, with vastly different lifestyles and product preferences than the general Caucasian 

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