Monday, June 22, 2015

Covered California awards multimillion-dollar PR and marketing contracts

Covered California has awarded new multimillion-dollar contracts for marketing and public relations services.

Campbell Ewald got a three- to five-year marketing contract worth up to $52.2 million a year. Ogilvy Public Relations got a three- to five-year contract worth up to $2 million annually. Effective this month, the agreements were announced midweek.

The job: to spread word that affordable health insurance is available through Covered California. The request for proposals, released in March, emphasized the need for expertise in reaching Latinos, Asians, Pacific Islanders and African-Americans, as well as millennials and members of the lesbian, gay, bisexual and transgender communities.

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