Wednesday, June 10, 2015

Pizza Hut Tried to Rebrand Itself by Marketing to Millennials. Oops.

Last year, Pizza Hut announced what was billed as the biggest brand overhaul in company history. To appeal to millennials, the brand changed its menu to include gourmet customizing options like Peruvian cherry peppers, toasted Asiago crust, and honey Sriracha sauce.

Sales have continued to slump since the turnaround. "We obviously have not been happy with the performance of the relaunch of Pizza Hut," Greg Creed, CEO of parent company Yum Brands, told investors at a conference covered by Nation's Restaurant News.

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