Sunday, September 20, 2015

It takes more than speaking Spanish to sell to Hispanics

Companies that want to sell products and services to Hispanic people need to understand this fast-growing population. Here are some recommendations on how to succeed:

Speaking Spanish isn’t enough: Owners contemplating the Hispanic market need to do more than hire Spanish-speaking employees, said Francisco Valle, a consultant in San Diego who helps companies build business with Hispanic customers.

And it’s not enough to just include Hispanic actors in commercials or advertisements.

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