But he said the problem is most of the people who hear these stories are either Latinos or individuals who are in civic leadership positions. "So it's kind of like preaching to the choir," he said.
Motivated to share Latino success stories with a broader audience, Chavez teamed up with his wife Sarah Ruiz Chavez, who's a Latina entrepreneur, and prominent international business executive Sol Trujillo to create INGEÑUITY. Chavez is the company's CEO, while his wife is the president and Trujillo is the investor.
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