Sunday, November 29, 2015

Hispanic Ad Spending and Reallocation Could Mean Accelerated Growth for Firms, Brands: Study

The Hispanic market is traditionally underserved, but that may change soon. Several firms with the financial services, insurance and retail sectors have discovered that reallocating funds and increasing ad dollar spending on Hispanic media could mean a greater return on their investment

The national trade organization Association of Hispanic Advertising Agencies (AHAA) published the latest addition to its insight series on Nov. 8, "Financial-Insurance Services & Auto Hispanic Media Allocation Trends 2010-14 & Impact on Total Market Revenue Growth Study."

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