Wednesday, November 25, 2015

Understanding the Hispanic shopper

This article is part of an ongoing Media Life series entitled “Catching the next big wave: Hispanic media.” You can read previous stories by clicking here.

What was the most interesting or most surprising thing you learned from this report?
No. 1 is if you look at Hispanics in the U.S., it really sheds light in the fluidity of culture and this notion of ambicultural.

It was believed Hispanics in the U.S. are on a linear track toward assimilation, but it’s very fluid in the fusion of both worlds, American and Hispanic culture.

So one key finding is that with questions around the work environment, Hispanics answer in the same way as their American counterparts.

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