Saturday, December 19, 2015

Airlines Can Win Big By Engaging U.S. Hispanics on Mobile Devices

Recently JetBlue seized an opportunity that many airlines—and other industries—are unwisely ignoring: Hispanic smartphone users. JetBlue's Spanish-language mobile website, launched last summer, has delivered significant incremental customer engagement and revenue.

It's a smart play, for two key reasons. Firstly, this market loves air travel. Nearly 80% of Hispanics take at least one vacation a year; nearly 20% take at least three vacations a year

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