Monday, December 28, 2015

Bicultural Hispanics: Who Are They and Why Should Marketers Be Paying Attention?

Brazil remains by far the largest market in Latin America, despite its recent economic slowdown. Even though the current recession represents a negative influence on consumer confidence, people in Brazil continue to represent one of the broadest digital audiences in the world. Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, spoke with eMarketer’s Daiane Bobka about Brazil’s digital marketing environment 

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