Saturday, December 19, 2015

Marketing to Diverse Audiences for a Happy Holiday Retail Season

Every consumer loves a good deal - almost 300 million combined shoppers on Black Friday and Cyber Monday spending $11 billion don't lie - but still, not every consumer shops the same way, or even at the same time during the holiday retail season. 

Sure, the last Friday of November and first Monday of December bring huge sales for retailers due to slashed prices and door busters, but what about the remaining 23 shopping days before Christmas?

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