Thursday, December 3, 2015

Understanding the Hispanic shopper

Over the next four weeks, American shoppers will spend billions on holiday gifts, and advertisers will spend nearly as much trying to convince them to buy their products. It’s important then for media buyers and planners to understand who they’re targeting and choose their media mix accordingly. New research from Geometry Global, an agency focused on shopper marketing, shows how important shoppersit is to target different demographic groups in different ways. The most important thing media people should understand is when a minority group, such as Hispanics, behaves the same as the mainstream versus when cultural considerations become the driving force in a purchase

Read full article

No comments:

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Pageviews last month