Sunday, February 21, 2016

Why Consultants can not longer ignore Spanish-Language ads

A lot of well-meaning, smart and politically savvy professionals cringe at the idea of putting together Spanish language advertisements. In seminars and forums they twist in circles trying to convince the audience and themselves that Hispanics can be easily reached in English.

While the reasons may vary, in reality these are just excuses to mask an underlying concern: the fear of screwing up. 

Read full article

No comments:

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Pageviews last month