Sunday, June 12, 2016

Orange Is the New Black Star Says Your Brand Should Do This to Reach Latinos

Orange is the New Black star Dascha Polanco sat down with Valdez Productions president Jeff Valdez to discuss the rise of Latinas in media, entertainment and technology at the 4A's Transformation conference in Miami.

While Latinos hold $1.5 trillion in consumer spending power, Polanco said brands and the Madison Avenue agency's who market them still haven't figured out how to reach them.

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